"Six Degrees Theory" mold SNS

When Web2.0 in China, when the Internet became a fashion, SNS users in China is gradually raised and well-known, from the SNS website know like-minded friends, the online space through SNS build virtual cabin, even in the SNS line to get to know boyfriend lover achievement remote marriage ... ... but what is the SNS? To which sites can call SNS site? Internet in the field of SNS are the differences? Many people say that is not clear.

Conceptually, SNS and many Web2.0 applications like - because understanding of different construction sites are also different. SNS originated in the American social psychologist Milgram (Stanley Milgram) 60 years in the 20th century the first theory put forward by six degrees, he said: "You and the interval between any stranger who will not be more than six In other words, up to six individuals by any of you will be able to know a stranger. "

Therefore, a mainstream understanding of SNS is Social Network Sofwaret, that is social networking software, according to six degrees of theories to understand the basis of friends of friends, expand your contacts in a network software. Based on this theory of the SNS website in March 2003 happened in the U.S., after a very short period of time will be popular in North America, by many Internet companies and investors within the next two years as the fastest growing business in 2005 to get the United States TheFaceBook a 13 million yuan venture capital dollars.

Careful analysis of social network software SNS, can it is more dominant social software, social friends, more concerned about the direct relationship established with the community nature of human resource sharing between friends, there is a direct application of goal-directed in the establishment of social relations to complete the course or solve specific application problems, more focused business.

It is believed that SNS can be achieved through the use of personal data processing, personal social relationship management, reliable business information sharing, you can safely trust the people to share their information and knowledge, use trust relationships to expand their social network, reaching more valuable communication and collaboration. In the end, people's social capital to complete the accumulation of such a system to serve the future if the various social activities, will bring tremendous business and social value.

Also make an assumption on the context of Web 2.0, each user has its own Blog, maintained their own Wiki, social bookmarking or Podcast users Tag, RSS, or IM, email, etc. to connect to together, "according to six degrees of separation, each individual's social circle have been enlarged, and finally into a large network, that is social networking. "

SNS into "personal space" of the times

But almost all of the imported goods entering China, the changes or "innovation" also will bound, SNS is also true after the introduction of the Chinese Internet.

"Construction of the first online community friends, we refer to is the first theory of six degrees. From the process of human interaction, the first need to confirm that the 'people' in existence, but he needs to recognize the needs of others. But In China, the Internet, 'theory' is difficult to become a reality
. "An understanding of the Internet's" elite "from 2000, runs a community-based dating Web site, once soared in popularity, but the" virtual online world, Internet users in pursuit of a reality out of existence, entertainment and privacy more dominant. "

Construction of six degrees of theoretical guidance to the community dating site has endless, but the technical difficulties and business model have limited the development of the site, and finally the Internet winter "baptism" after running out.

"Fortunately, the theory of six degrees of superstition is gradually faded, and now more emphasis on the website, and not empty six degrees of relationship. To strengthen the long-term SNS website user, must be people-oriented, especially young people's social platform This is the Internet's objective circumstances. "FZone president Yin Hailong that the successful model of abroad, can refer to, but more to their own websites and innovative in order to meet the tide of Web2.0.

So, what is the current choice of Internet users? Simple analysis of the situation SNS dating platform, QQ QQ friends still rely on a large user base, match, and mop (2005 骞?Oak Pacific acquired UUMe) located in the dating and love between men and women, 100 million of Friends (YeeYoo) and bumper (PengPeng ) focuses on the integration of Internet and telecom value-added services.

As friends and network a single model of real-name field to slow progress on the Internet, SNS site visits and community friends can not achieve the desired amount of state, finally gave birth to "personal space" appears. South Korea's Cyworld "mini bubble nest" and the domestic FZone the mini tribe in this area is ahead.

As in the past two years, the rise of Japan and South Korea and other Asian countries, most young people love the popular Web services, the second generation of dating site "character space" similar morphological and Blog, but the emphasis is on real network of social, stress the pursuit of entertainment and interaction between people, communication.

Personality space seems to SNS and Blog, Podcast and other personalized software, and through vivid mini circle of friends expanded function rooms and the personal tribal base point, showing a rich network of personal style homes and a relaxed circle of friends. Spatial integration of personality information, diaries, music, albums, messages, friend circle function. Relying on personal space to provide a platform for a comprehensive text, audio, images, etc. related services as possible, most comprehensive show users their own perspective, and web-based virtual environment and real community networking event.

Thus, SNS spawned a new understanding - Social Network Service, the social networking service, a demand for people personalized service Social networking in the Web2.0 era heavy shine.






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Borrow money to make money doing business

LI Cheng-Shang Hai struggle over 10 years, quite a number of shopping experience, business What type of product, have keen business insight, to go in front of others. Recently, he expected a project through the media, is a new festive supplies - Liqing flower. With the development, enhanced awareness of environmental protection, and the cities of the country most prohibit discharge of fireworks. The Li-Qing flower just to a large extent make up for gaps in the market, it is non-toxic pollution, no explosion source, health environmental protection, use and operation of safe and convenient storage, there is great market potential and prospects.

By domestic manufacturers to the home flower Investigation contrast, Li Cheng chose a flower company in Fujian, that a reasonable construction of its products, price range, excellent quality. His high-level contacts with the factory, that their business ideas and plans are relatively sound and mature markets. With his personality and shopping experience, he chose the province-level agent, required by plant conditions, agents deposit 100,000 yuan, annual sales of 200 million yuan. As do the normal way, agency bonds with the first volume of purchases (no limit), all pre-promotion, wages, office expenses, initial investment is not a 200 thousand yuan Nabuxialai. Spend the least money, take the smallest risk, do the largest business, the most money. Joseph S. Lee deserves to be shopping veteran. After some analysis, he first signed a general agent, deposit 2,400 yuan, plus purchase more than 4000 yuan. So holding a copy of the relevant certificate of some manufacturers, began his "chicken-by" program.

To slightly change the original office, set a fine product display cabinets, to "aid agency the right to" brand on the display cabinets of the most visible places. At the door had a sign: XX XX Liqing, flower, Ltd. Branch (of course a matter for the time being served kept it listed the factory). The next step is advertising investment, he opted for the local evening newspaper with the largest circulation and cable stations for the media, issuing investment information: Wanted counties and cities in the exclusive agents. He also practices in the light of plant investment, the development of a quota for each county, according to city and county specific city size and economic conditions, charging the agency from 3000 to 100,000,000 yuan deposit, as well as annual sales target from 30,000 to 100,000 yuan in limit. He also developed different conditions with manufacturers, the first volume of purchases may be set for the 3000-5000 range. Everything their equipment, only to talk business customers such as a home.

All as he expected in the development of the day ringing phone, the customer door overwhelmed. He asked an assistant to help came barely cope. Start each negotiated an agent, always delayed a few days supply, because he only had a few thousand dollars into goods, only to the factory immediately replenishment. Later developments see quite well, but do have a large collection of agents each agent deposits and loans, he, more than 10 million of merchandise, while the province's general agent for manufacturers to make an appointment, and advance the 10,000 yuan deposit. Factory to see his "sell" quite well, naturally willing to keep a market.

LI Cheng-size cities and counties where more than 90 provinces. Less than 3 months, he signed 51 copies of agency contracts, to accounting, agency margin 16.5 million, sales of loans up to 287,000 yuan. This first batch of purchases profit reached 18,000 yuan, annual sales of more than 200 million has been set properly. Time is ripe, Li Cheng immediately returned to the factory agent contract the province signed. Then he made up on the well-thought-of.

The remaining job is to help sub-agents to do a good job marketing and after-sales service. He provided a set of marketing in accordance with the factory program, coupled with their innovative, done handy. This year, the net earned him more than 30 million, while his initial investment was less than 20,000 yuan. This approach is entirely his subordinate agents make money by his decision agent money. This is called: skillfully deflected, by chicken-, to borrow money to do business.







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